Editorial Guidelines
At Cladding Wellington, we are dedicated to creating reliable, high-quality, and informative content that serves homeowners, property developers, construction professionals, and local communities across the Greater Wellington Region. Our editorial standards ensure that every article, blog post, service guide, and media asset published on our website reflects the values and professional standards of Cladding Wellington.
We aim to be the trusted voice in exterior cladding solutions, providing relevant, educational, and visually compelling content that showcases our expertise in cladding systems, stone cladding, plaster cladding, stucco finishes, and recladding services. Whether we’re offering cladding advice, sharing recent project spotlights, or breaking down technical solutions, our content represents our dedication to quality workmanship, local relevance, and customer-first communication.
1. Accuracy and Reliability
At Cladding Wellington, trust is at the core of our communication. We produce content that is fact-checked, technically accurate, and informed by real-world experience in the Wellington Region and surrounding areas like Lower Hutt and Upper Hutt.
- Thorough Research: We draw from first-hand project experience, consultations with certified builders, building codes, and up-to-date regional data. We never guess—we guide.
- Transparent Citations: Data, statistics, and third-party insights are always linked and cited properly to ensure clarity and credibility.
- Clear Disclosures: If content involves partnerships or mentions affiliated tools and services, this is disclosed to maintain transparency.
2. Tone and Readability
Content from Cladding Wellington strikes a balance between professional authority and relatable clarity. Whether you’re a first-time homeowner in Wellington or a commercial contractor in Upper Hutt, our content is written to be approachable and practical.
- Professional Yet Local-Friendly: We keep our tone respectful and grounded in the context of the Greater Wellington Region and its building environment.
- Actionable and Insightful: We aim for every piece to offer value—whether it’s a cladding comparison guide or tips for recladding weather-damaged walls.
- Simple but Smart: Complex industry jargon is explained clearly, ensuring all readers can follow and benefit from our advice.
3. Structure and Formatting
We follow a consistent structure across all content on Cladding Wellington to promote usability and SEO performance.
- Organized Layouts: We use headers, bullet points, short paragraphs, and visual breaks to make articles easy to navigate.
- SEO Integration: Each article includes naturally placed keywords like Cladding Wellington, cladding solutions, and recladding services to boost search engine visibility.
- Skimmable Content: Important takeaways are highlighted using bold text, numbered lists, and summaries to help readers digest content quickly.
4. Originality and Ethical Standards
All content on Cladding Wellington is created with originality and integrity. We do not accept spun, copied, or generic content.
- Custom-Written Content: Every blog post and guide is tailored to our audience in Wellington, reflecting regional building codes, climate conditions, and design preferences.
- Proper Credit: If we reference third-party insights, we attribute appropriately with links and citations.
- Zero Tolerance for Plagiarism: Any plagiarized material is rejected and the contributor may be removed permanently.
5. Visual and Multimedia Standards
We understand that visual content supports understanding—especially in building and construction.
- Relevant and Local Visuals: All images must represent cladding installations, materials, or real-world projects from the Wellington Region where possible.
- High Resolution: All photos, diagrams, and videos must be mobile-optimized, high-quality, and properly formatted for fast loading.
- Licensed or Original: We only publish visuals we own, have licensed, or have permission to use.
6. Content Types and Categories
The editorial content at Cladding Wellington serves to inform, educate, and inspire our community across various subjects related to cladding and construction:
- Cladding Guides: Comprehensive comparisons, benefits, and installation walkthroughs for cladding types.
- How-To Articles: Step-by-step guides on maintenance, weatherproofing, recladding, and choosing materials.
- Industry Updates: Insightful articles about innovations in cladding systems and regional regulatory changes.
- Project Spotlights: Detailed overviews of recent jobs completed in Lower Hutt, Upper Hutt, and throughout Wellington.
- FAQs and Troubleshooting: Practical answers to common questions homeowners and developers may have.
7. Editorial Process
We follow a rigorous process to ensure every published article meets the standards of Cladding Wellington:
- Review and Feedback: All drafts are reviewed by our internal content editors and industry professionals.
- Editing and Polishing: We revise for accuracy, grammar, tone, and SEO compliance.
- Approval and Distribution: Once approved, content is scheduled for our blog, email newsletters, and social platforms.
8. Ethical and Inclusive Communication
Cladding Wellington is committed to being a brand that respects diversity and promotes fair, unbiased content.
- Inclusive Language: Our writing avoids stereotypes and discriminatory terminology.
- Truthful Representation: We never overpromise or mislead; our content reflects real project outcomes and capabilities.
- Community Focus: Our content prioritizes the needs of Wellington homeowners and construction professionals, aligning with our local-first values.
9. Updating and Maintaining Content
We believe that content should evolve just like the construction industry does.
- Routine Audits: We regularly review published content to ensure accuracy and relevance.
- Quick Corrections: Any factual errors or outdated information are corrected promptly, with an open disclosure if needed.
Interested in Contributing?
Are you a cladding installer, builder, architect, or materials expert working in Wellington? Do you have local insights, real-world experience, or technical tips to share?
Cladding Wellington welcomes guest contributions from professionals who align with our mission. Reach out through our contact form or email us directly to explore writing or collaboration opportunities.
📧 info@claddingspecialistswellington.co.nz
Let’s continue building a reliable and inspiring resource for the Wellington Region—together.
